Phagomania: Poo Me A Rainbow

"Hey, so what are you up to for the next four and a half days?"

"Oh, you know, I’m just going to eat one foodstuff for 36 hours. I can fit in three consecutively." 

"What, you’re only going to eat one kind of food for 36 hours? Three times? In a row?"

"Yeah, it might be tricky but I’ve got all the food in, ready to go."

"..."

"They have to be strongly coloured too. So I’ve got beetroot, Fruit Loops cereal and sweetcorn in."

"But... why?"

"Oh, I’m going to try and take a shit at the end of each session and photograph it."

"Ahh, I see, that makes total sense now!"

"Gee, I know, sorry I should have said that to start with. Silly me!"

Welcome to Gabriel Morais’s world. And if, like myself, you are not grossed out yet by this Brazilian copywriter's endeavours then you might join me in raising your cap to this fellow. This is the kind of fleeting thought that some people might entertain for all of two seconds but this guy had the stomach to see it through – that's creative dedication right there.

Driven by curiosity, it wasn’t only a desire to see how much the food we ingest affects our body that led Gabriel to undertake the project. “I think most people don't want to know how bad the food they eat everyday really is,” he states. “When you see a piece of poop completely green like the one I had after eating 3.5 kg of cereal, I think it makes people see more clearly.”

OK, admittedly he didn’t eat each food type back to back. One good reason was quality control, to make sure the end product was really only the result of that one particular food, but also for Gabriel to cope with the challenge. “My body wasn't really happy about it, I could feel myself weaker and more vulnerable.” But that wasn’t the greatest obstacle of the whole escapade. “The hardest part was to prepare the plate for the shootings after I had pooped on it,” admits Gabriel. Yep, if you had been wondering – directly on the plate. “I had to clean the plate, make sure it looked good,” he adds, “wiping here and there, moving the poop sometimes... thank god it was my own.” Perhaps too much information, but we are with him on that last point.

Well, the dirty work paid off and the unusual project has gained Gabriel a lot of attention from across the globe. But where could he go from here? “I'm gonna make Frankenstein insects by soldering their pieces together. I think it has great potential to be a success just like Colourful Shit.” Does nothing faze his curiosity?